All workCase study · Digital Marketing

FoodGuard Solutions

Safe food is good business, and now the website says so.

Industry
Food Safety & Training
Service area
Digital Marketing
Year
2026
FoodGuard Solutions hero visual
The challenge

FoodGuard serves food businesses that need to trust them with compliance, and they were moving to a new name. The website had to carry the rebrand without losing existing clients, communicate authority fast, and make it easy to book a consultation or get certified.

The project

A confident new website for FoodGuard Solutions (formerly Safetyaro), a Nairobi-based food safety company offering consultancy, audits, regulatory advisory, academy training and products.

What we delivered

  • Website development
  • Rebrand rollout
  • Content structure
  • SEO foundations
Our approach

How we approached it

01

Authority up front

A full-bleed hero shot on a real production floor, a clear promise and proof points (years in operation, online courses and Google rating), so visitors understand who FoodGuard is within seconds.

02

A rebrand clients can follow

The new FoodGuard identity leads, with a quiet 'Formerly Safetyaro' note in the top bar so returning clients know they are in the right place.

03

Built to convert

Services, courses, products and certificate verification each have a clear home in the navigation, with Book a consultation and Get Certified actions always in reach.

8+

Years protecting food showcased

10+

Online courses showcased

4.8

Google rating showcased

Next projectMsitu Naturals

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